ZTE Taking Over U.S. in 2012

The low-end OEM manufacturer from China seems to have big plans for both Windows Phone and the U.S. smartphone market share.

In a recent interview with ZTE’s U.S. CEO Lixin Cheng, he noted that the company is pretty interested in breaching the U.S. smartphone market share by releasing some Mango (possibly even Tango) friendly Windows Phones.

The number one feature that sets the company apart from its competitors is that they’re totally willing to customize their products according to whatever specifications they have been given.

“We understand the U.S. market is primarily a market driven by the carriers,”

“Compared with some of our competitors, we are more willing to customize our product.”

“We will launch an LTE smartphone, tablet and mobile hotspot, and other data products in the United States,” Cheng said. “That’s our strategy this year.”

This does not mean that ZTE is completely waving goodbye to Android and completely falling for Windows Phone.

Instead, they’ll be working with both of them in the hopes of delivering quality results to an ever-growing market.

“We will make sure we have a wide competence in-house to support both operating systems,” Cheng said.

Honestly, we’re a bit excited about the prospect of having a couple of low-end Windows Phone devices in the U.S. because that will significantly boost consumer awareness and also give them a chance to learn more about Windows Phone.

Your guess is as good as ours as to when and where the first U.S. ZTE Windows Phone will be launched in the U.S. (let’s just hope that it’s by the end of Q2 2012).

Source: [AllthingsD]

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